---
title: "Product announcement email template"
description: "Release notes with a cover image, a lead paragraph and three numbered changes."
url: "https://openemail.uk/templates/product-announcement"
---

[Templates](https://openemail.uk/templates.md)[Announcements](https://openemail.uk/templates.md#marketing)

# Product announcement email template

Release notes with a cover image, a lead paragraph and three numbered changes.

[Use this template](https://openemail.uk/mail/templates?starter=product-announcement) [Use this template](https://openemail.uk/signup.md?next=%2Fmail%2Ftemplates%3Fstarter%3Dproduct-announcement)[All templates](https://openemail.uk/templates.md) 6 values to fill Plain-text part included

- **From**
  Northwind <hello@example.com>
- **Subject**
  Changelog, August 2026: Faster search, shared labels, quieter notifications
- **Preview text**
  Changelog, August 2026: Faster search, shared labels, quieter notifications

![Preview of the Product announcement template](https://openemail.uk/email-templates/previews/product-announcement-desktop.webp?v=7fce65a85577)

product-announcement.txt

```
{{releaseLabel}}: {{headline}}

{{releaseLabel}}

{{headline}}

{{lead}}

01

Search finishes while you type

Threads are indexed as they arrive instead of on a schedule, so results appear as you type. from:, label: and has:attachment all read from the same index.

02

Labels can belong to a workspace

A shared label shows the same threads to everyone who has access, and renaming it updates every mailbox at once. Personal labels are unchanged.

03

Notifications arrive grouped

Alerts are batched by thread on a five-minute cadence. A reply to a message you sent still comes through straight away.

Read the full changelog [{{readMoreUrl}}]

You are receiving this because your workspace is subscribed to release notes. Replies reach the team that wrote them.
Update your email preferences [{{preferencesUrl}}]
```

Shown with sample values. The HTML and plain-text tabs keep the placeholders.

About

## When to send it

Send it when you ship something worth telling people about. A cover image and a headline open the email, three numbered sections explain what changed, a link leads to the full changelog, and the footer links to email preferences.

Values

## What each send fills in

Required values have to come with every send. The rest fall back to the default shown here.

| Placeholder | Kind | Required | Default |
| --- | --- | --- | --- |
| `{{readMoreUrl}}` | Link | Required | None |
| `{{releaseLabel}}` | Text | Optional | Changelog, August 2026 |
| `{{headline}}` | Text | Optional | Faster search, shared labels, quieter notifications |
| `{{lead}}` | Text | Optional | Three changes shipped this week. Search got quicker, labels became something a team can hold together, and notifications stopped arriving one at a time. |
| `{{heroImage}}` | Image | Optional | https://placehold.co/1200x600/09090B/FAFAFA/png?text=Release+notes |
| `{{preferencesUrl}}` | Link | Optional | https://example.com/email-preferences |

API

## Send it from your code

Create a template from this design once, then send it with the values for each message.

send-product-announcement.ts

```
import { init, openemail } from '@openemail/sdk' init({ apiKey: process.env.OPENEMAIL_API_KEY }) const template = await openemail.templates.create({  name: 'Product announcement',  starter: 'product-announcement',  publish: true,}) const sent = await openemail.templates.send(template.slug, {  from: 'Northwind <hello@example.com>',  to: 'maya@example.com',  props: {    readMoreUrl: 'https://example.com/changelog',  },  slots: {    heroImage: 'https://openemail.uk/email-templates/samples/cover.svg',  },}) console.log(sent.id, sent.status)
```

Announcements

## More templates like this

![Preview of the Founder announcement template](https://openemail.uk/email-templates/previews/announcement-card.webp?v=fda4efa1dab8)

### Founder announcement

A personal note from a founder, with a logo, a greeting, one message and one call to action.

![Preview of the Waitlist invitation template](https://openemail.uk/email-templates/previews/waitlist-invite-card.webp?v=c82a9652a6c2)

### Waitlist invitation

A place has opened up, and the invitation expires on a stated date.

Start from one

## Pick a design, change anything, and send it from your code.

Every template opens in the editor as blocks you can move, restyle or delete, and sends through the API with the values filled in.

[Open mail](https://openemail.uk/mail/inbox) [Get Started](https://openemail.uk/signup.md)[How templates work](https://openemail.uk/features/templates.md)