---
title: "Email broadcast reports and analytics"
description: "Every send to an audience gets a page with delivery, opens, clicks, unsubscribes and each person’s copy, plus analytics to compare broadcasts."
url: "https://openemail.uk/features/broadcast-reports"
---

[Writing & sending](https://openemail.uk/features.md#writing)

# Broadcast reports Every send, on a page of its own.

Each broadcast gets a page with its delivery, opens, clicks and unsubscribes, and each person’s copy. Analytics puts your broadcasts side by side, over windows from an hour to all time.

[Open mail](https://openemail.uk/mail/inbox) [Get Started](https://openemail.uk/signup.md)[All features](https://openemail.uk/features.md)

In short

## What is a broadcast report?

A broadcast is one email sent to the people in your audiences. Its report follows every copy once it leaves: delivered or bounced, opened, clicked, and any unsubscribe that followed.

How it works

## The overview, as percentages

Delivered is a share of sent, and opened and clicked are shares of delivered. Bounces and unsubscribes sit beside them, with spam reports and failures when there are any, and a chart over time.

## Every copy, person by person

Recipients lists each copy with its status, opens, clicks and any unsubscribe, searchable and filtered by what happened. Open one for its timeline and the email exactly as that person got it.

## Broadcasts side by side

Analytics compares them over an hour, a day, a week, 30 or 90 days, a year or all time, with a table of each one’s open and click rates. Pick the broadcasts to compare, or take them all.

What you get

## In the product today

Every send in one list

Broadcasts, in the sidebar, lists each send with its status and audiences, and refreshes itself while one is going out.

A copy counts once

An open or a click counts a copy once, however often it happens.

The same reports by API

Broadcast reports are on the REST API, the SDK, the command line and the MCP server.

Good practice

## Getting the most out of it

1. 01
   
   Keep tracking on
   
   Opens and clicks come from tracking, which a send to an audience has on by default. If the sending address has its own setting, keep it on.
2. 02
   
   Let a send settle first
   
   A copy counts in the window it was sent in, with everything that happens to it later, so give a new broadcast a few days before you compare it.
3. 03
   
   Test on yourself first
   
   Test sends are left out of the reports, so a trial run never skews the numbers.

Questions

## Asked often

Keep going

## Works well with

Audiences

Named lists of your contacts, filled by hand or from a CSV file, to send to and to watch grow.

See when mail you sent was opened

Whether a message you sent has been opened, when, how many times and which of its links were followed. Off until you turn it on, and plain about the readings it cannot get.

Start

## Your domain, your mail.

Point a domain at OpenEmail and read it in a mailbox built around it. The free plan covers one domain.

[Open mail](https://openemail.uk/mail/inbox) [Get Started](https://openemail.uk/signup.md)[Read the reference](https://openemail.uk/docs/knowledge/writing/broadcast-reports.md)