---
title: "Email audiences and contact lists"
description: "Group contacts into named lists to send to. Fill a list by pasting addresses or loading a CSV file, and chart how it grows over time."
url: "https://openemail.uk/features/audiences"
---

[Reading & organising](https://openemail.uk/features.md#reading)

# Audiences Contacts, sorted into lists you send to.

Make a named list, fill it by pasting addresses or loading a CSV file, and watch it grow. Every contact also sits in All contacts.

[Open mail](https://openemail.uk/mail/inbox) [Get Started](https://openemail.uk/signup.md)[All features](https://openemail.uk/features.md)

In short

## What is an email audience?

An audience is a named list of contacts you send the same email to, such as customers or beta testers. Here each list has a name and a description, and one contact can belong to several.

How it works

## Paste addresses or load a CSV

The import works out whether a file uses commas, semicolons or tabs and finds the email column under its usual names. Invalid rows are skipped, repeats count once, and new addresses become contacts.

## Subscribed or Unsubscribed

Somebody who follows the unsubscribe link in an email sent to a list is unsubscribed from every list that email went to. Signing up again through a form subscribes them again.

## Watch each list grow

Growth charts contacts over time, people added, unsubscribes, the busiest days and which lists grew most, over a window from an hour to all time.

What you get

## In the product today

All contacts stays put

Every contact joins it, so one list always holds everyone.

Download as CSV

Each address comes back with its name, the date it was added and when they last wrote.

On the API too

The REST API, the SDK, the command line and the MCP server work with the same lists.

Good practice

## Getting the most out of it

1. 01
   
   Name a list for who is in it
   
   A name like Customers or Beta testers says who is inside, so the right list is easy to pick when you send.
2. 02
   
   Keep the column names
   
   The import finds the email column by its usual names, and takes a name, or a first and a last name, when the file has them.
3. 03
   
   Read Growth after a send
   
   Unsubscribes are charted over time, so a jump right after a send is a reason to look at that email again.

Questions

## Asked often

Keep going

## Works well with

Recipient suggestions

The people you already write to, offered as you type.

Broadcast reports

Every send to an audience on a page of its own, with delivery, opens, clicks, unsubscribes and each person’s copy.

Start

## Your domain, your mail.

Point a domain at OpenEmail and read it in a mailbox built around it. The free plan covers one domain.

[Open mail](https://openemail.uk/mail/inbox) [Get Started](https://openemail.uk/signup.md)[Read the reference](https://openemail.uk/docs/knowledge/reading/audiences.md)